SEO

This article will give you an overview of Semrush one of the best known SEO tools. SEO is one of the most important aspects of any website. Whether you start blogging as a naïve writer or an expert in an area but once you start blogging, you often come across one word a lot, that is, SEO. You find more than content, bloggers are continuously talking about Search Engine Optimization. You might feel confused, frustrated & often think, “How To Go About This SEO?” What can I do, so more and more people read my blog? This is where Semrush comes in. When you start a blog or a small business, you’ll start realizing the importance of SEO and Keywords. For it is the perfect SEO strategy and seamless use of right and targeted keywords that will get you a lot of organic traffic. A person landing on your site through Google Search is a genuine customer because he is looking for something in your niche. However, people tends to click the results that are displayed on the first page of Google. Hence, first page of Google is what your target should be and to reach there, you need to have the knowledge of SEO. There are a lot of tools that help you optimize content like Ubersuggest, Ahrefs and so on. Semrush One Of The Best Known SEO Tools We will be taking an in-depth dive into Semrush. In this blog post, we will be talking about the Features of Semrush, Pricing, Who is it Suited for and What it Means for You. What is Semrush Semrush is basically a product that helps you optimize your site, making your posts and pages appear on first page of Google. It comprises of more than forty tools within five major tool kits: SEO Competitive research Advertising Content marketing Social media Using Semrush, you can do the keyword analysis, create new content, look into your competitors keywords, know your domain authority and many more. It is a big tool that covers almost all aspects of ranking a site, whether it is ranking on Google or campaigning on Social Media. Semrush makes sure that you are never out of content and always on a growing trajectory (if you use it smartly). What Information Does Semrush Provide Semrush provides a lot of stats about your site or any site for that matters. It displays information like: The keywords an article is ranking for. The position of a particular article on a keyword. Monthly search volume for that keyword. CPC (Cost Per Click) of the ranked article. CPC is the average price that advertisers pay for a click on an ad for a particular keyword. The traffic your site is generating for a particular keyword. Key Features of Semrush Semrush provides a large number of features. However, some of the key features of Semrush are, Keyword Research Semrush gives you an opportunity to research keywords from its database, containing 20 billion keywords. You can find keywords best suited to your niche and topic, thereby, getting to know their CPC and advertising value. Competitor Analysis What if we tell you, you can know all about your competitors? From your competitor’s website traffic to their social media performance, you can know all of it, using this one tool. Wonder why anybody wouldn’t love this tool! Rank Tracking Using Semrush, you can even track position/rank of your articles for a specific keyword on Google’s Search Engine Results Pages(SERP). Tracking your position lets you assess where you fall short from ranking on the 1st page. On-Page SEO Whether it’s about link building or site auditing, Semrush does it all. It provides an SEO checker, to give you best ideas for ranking high on SERP. It reads the log of your website to tell you how Google crawler interacts with your site. Content Optimization Semrush loves giving tips. Thus, it gives you tips for making a click-worthy, search-engine friendly content, so you get more views and more sales. Social Media Management Semrush schedules your posts for Facebook, Google My Business, Twitter, Pinterest and Instagram. Sigh…! Imagine the amount of time that you will save if a tool can manage your social media. Website Monetization It provides you with proper ad placement strategies to get you best revenue out of the ads that you are placing on your site. Hence, this tool is best for bloggers who sell their website space for ads. There are lots more features of Semrush. I have listed all the important activities of Semrush that are important for bloggers and small business owners. You can explore the tool as mush as possible. It is a big tool, therefore, you need a good hands-on on the tool. User Interface Have a look at the inside of the tool. Once you sign-up into the tool, this is what your dashboard will look like. You can get a 1 Month Free Trial. Competitive Research Under Competitive Research, you can do the following: Domain Overview Traffic Analytics Organic Research Keyword Gap Backlink Gap Domain Overview Start by analyzing your own domain. In the Enter Your Domain search box, write your domain name. It will give you, your domain overview. You will get the information like: Authority Score, Organic Traffic Search, Backlinks etc. Traffic Analytics Click on Traffic Analytics in the Left Side Bar. It will give you al the information related to your website’s traffic. This will help you make new goals and improve your search results. Organic Research Clicking on Organic Research, you will get to know the keywords you are ranking for on search engines. It displays information related to the keywords that generates traffic on your site organically. For instance, in the image below you can see that semrush.com gets organic traffic from 113.7K keywords. The amount of traffic is 264.3K and the value of this traffic is $1.1M. Keyword Gap When you click on Keyword Gap, you will be able to see 4 fields, that

Interested in knowing what DoFollow And NoFollow Links In SEO mean? DoFollow links and NoFollow links play an important part in the SEO of a website. In today’s article we are going to check out, what exactly DoFollow and NoFollow links are and why they are used and also what PageRank Sculpting is. We will also check out a wordpress plugin Ultimate Nofollow, which is known adding NoFollow links. DoFollow And NoFollow Links In SEO What are Dofollow Links Dofollow links are those links in a website, that are being crawled and followed by search engine crawlers. By default, virtually all the links are Dofollow. Dofollow links are commonly known as Link Juice by the SEO community. It is one of the most important factors that allows search engines to determine, how high the website should rank. Dofollow Websites/Blogs/Forums use the default Dofollow property, that helps you to boost your back-links. If you are active in a Website/Blogs/Forum which allows the Dofollow property, you will also get traffic for your own website. List Of DoFollow Website/Blogs/Forums phpBB Forum Web-hosting Forum Mysql Forum Digital Point Forum Site Point Forum What is my IP Ubuntu forum Chronicle Forum Windows Forum SEOChat forum Cheftalk forum GardenWeb Forum FileZilla Forum AntiOnline Forum XDA Developers Forum V7nForum Joomla Forum CNET Forum Business Advice Forum IDPF Forum What are Nofollow Links Nofollow links are exactly opposite of Dofollow links where you can request the search engines to not crawl and follow the links. For implementing this, a HTML code can be added to a link, to let the search engines know, that the link should not be crawled or followed. HTML is the formatting language. The <a> element is an element within HTML that holds the properties of a link. The rel=”Nofollow” is a value of the rel attribute. It asks search engines not follow a link. href attribute specifies the URL of the page the link goes to. Ultimate Nofollow Plugin Ultimate Nofollow Plugin is like a gift to bloggers, it allows you to quickly add a Nofollow tag. Its also helps you to add Nofollow link attributes to all links in the comments. You will have to install & activate this plugin. After activation, it will automatically add a Nofollow option box in WordPress. In case you don’t know how to install & activate a WordPress plugin then check out our post on how to install and activate a WordPress plugin. What is PageRank Sculpting? There was a certain controversies, associated with Nofollow. Google has an algorithm that decides the quality of any websites. To put it in simpler terms, search engines decide the ranking of a particular website, depending on the quality of inbound links to that website. Nofollow value interferes with Google’s ability to see the quality of different pages within the website. This is ‘PageRank sculpting’. Google has now updated its algorithm to deal with these attempts. Conclusion DoFollow And NoFollow Links In SEO in SEO play a major part in the over all SEO of a website, so ignoring these would not be a smart option.

If you are interested in knowing, how to improve readability and SEO performance with Yoast then you have come to the right place. A blog’s readability is the first thing that will keep your readers engaged to read the full blog. If they are able to understand the blog perfectly, then there is a chance that for further assistance in the subject, they will come back to your blog. Readability and SEO of the blog can be optimized using Yoast SEO. What is Yoast SEO Yoast SEO is a WordPress plugin, that helps optimizing the content of the blogs, so it is easily accessible through search engines like Google. You will have to install & activate Yoast SEO plugin for your WordPress blog. To know how to install & activate a WordPress plugin, check out our post on, how to install and activate a WordPress plugin. Search Engine Optimization is important because blogs attract most of their traffics from search engines. So, while applying SEO tricks, you should always aim for first page of Google. Improve Readability And SEO Performance With Yoast Yoast SEO has a lot of functionality but in this article, we are going to discuss about only two – How to Improve the Readability and How to Apply SEO in a Right Way. How to Improve Readability Once you have drafted your blog and saved it, scroll down to the end of your post. Here, you’ll see a tabs name Readability. Click on the tab Readability. It will list down all the good and bad aspects about the readability of your blog. It points out silly mistakes that you make while writing like not using Sub-Headings, Paragraph Length going beyond a readable limit, not using Transition Words, etc. To identify, which part of the blog isn’t complying with required protocol, click on the eye icon. It will turn purple. Scrolling up your post, you’ll find, all the defaulting sentences being highlighted. You can make changes and improve the readability. Some aspects to note, while working on the readability are as follows, Sub-Headings I have already mentioned in my previous blog, how writing a blog post without sub-headings is a big NO! Sub-Headings are the second thing people read after Title of the blog. So, never miss it. Paragraph Length A longer paragraph length breaks the concentration of the reader and he ends up closing your blog. Sentence Length Same thing with sentences. No one can follow big sentences (until it’s a novel). Consecutive Sentences “Rita is a student. She is good in math. She also plays basketball. She lives near my house. She is a nice girl. She will not come to school tomorrow.” How did it sound? Too much “shes” right? These are called consecutive sentences. Make sure while writing a blog, you use different words in a paragraph to start a sentence. Transition Words This is one place, where people struggle the most. For most bloggers, it is still challenging to write transitional words. If it’s hard for you to use Transitional Words, then make a list of 5 words that you are going to use in your blog. Try to incorporate these words at places where they seem meaningful. Once it comes into habit, it will start reflecting naturally in your posts. But wait, what are transitional words anyway? Here, After All, Hence, Therefore, Overall, Likewise – These are transitional words. Transitional words polish the rough edges of your post and makes it look good. Passive Voice Passive voice is yet a complex work. It can only be worked upon perfectly if you are pro with grammar. If you aren’t, I suggest you to not ponder on it for long. Flesch Reading Ease It tells how difficult a passage in English is to understand. Lower scores mean that the text is hard to understand. Therefore, always write your posts in understandable way. How to Apply SEO in a Right Way If you apply SEO in the right way for your blog, you can get overwhelming results. Yoast SEO Google Preview To edit the Snippet, Click on Edit Snippet Button. You will have three fields – SEO Title, Slug and Meta Description. All three fields are customizable. At first, Title field and Slug will be auto-filled, but they can be changed if you have your own tricks in pocket. SEO Title Title is the first thing that people see on Google. Therefore, your title should give an idea about what’s inside the post. Most of the time, your SEO title is same as the title of your post but if you feel your title should be some keyword that is not the actual title of your post, you are allowed to do so. This technique might work if you are pro at SEO, though I recommend to keep it same. One thing to remember is, you cannot write a very long SEO title, there is a word limit. If your title is greater than that limit, the Google Search results will start showing three dots (…) instead of full title. The indicator line attached to title field indicates the right length to optimize title. This bar shows three colors: Red – Length is too short or too long. Amber – Okayish but not satisfactory. Green – Length is perfect. Note: If the title is short then the required length, put a separator (you can use any, it has nothing to do with SEO) and write your blog’s name. It is a good practice to write your blog’s name as it increases the authenticity of your post. Hence, more click rate. Slug Slug is part of URL that helps search engines find a blog on web. Some people get scared and do not touch the slug at all. Well, the slug should be customized when your post’s title is very fancy or long. Slug is very important as it tells the search engines, what the post is about. That’s why, it is a good practice to keep the slug simple, with the relevant keyword and short. Example: One

Want to know about the 5 best keyword research tools for SEO? Want to see your blog ranking at the top of search results? Wondering what keywords to use for your blog? No need to worry, I’m here to help you to find the most searched and relevant keywords to include in your blog in order to help you gain a huge number of traffic. I’ve come up with the best 5 tools for keyword research for SEO. You’re going to get to follow along and see exactly the best 5 keyword research tools for SEO & ultimately you’re going to get everything you need, to be more effective with your blogging, content marketing & your search engine optimization strategy. If you want to optimize more number of traffic to your blog then you must use the proper, most relevant and effective keywords which are high searched my the internet users. What Is The Use Of Keyword Research In SEO Keyword research isn’t about search volume. It’s about choosing topics that potential customers are searching for, serving their needs, and eventually converting them into customers. Keyword research for SEO, is it actually possible to get traffic to a brand new website by simply being smart about how we carry out your keyword research. The simple answer is YES. 5 Best Keyword Research Tools For SEO I’ve come up with the 5 best keyword research tools for you guys to always be at the top of search results. Optimize your blog by using effective, relevant and most searched keywords, so let’s start. SEMrush Do you know which is the most popular SEO keyword research tool? Without any doubt, the answer is, “SEMrush”. SEMrush is the most effective tool for SEO keyword research tool which is designed professionally to get efficient keywords according to your niche & also help you for competitor research to optimize the traffic on your blog. Top Features It provides you with the benefit of organic research. The SERP features asset The Keyword Gap tool is a lit feature Plans & Pricing It comes up with a FREE trial. Pro – This is a low budget plan for fresh startups and freelancers. The plan starts from $99.95 per month. Guru – This plan is basically for SMB and growing marketing agencies. It comes up with features such as content marketing platform and branded reports etc. The plan starts from $199.95 per month. Business – This plan is for agencies, E-commerce projects and businesses holders. It comes up with features such as API access and google data studio integration etc. The plan starts from $399.95 per month. Ahrefs This keyword research tool is Ahrefs. It is one of the best keyword research tools for backlink analysis. It provides a lot of features to you for your organic keyword research in the report format. Top Features Performs keyword research for more than 8 search engines. Updates backlink graphs daily. Analyses the ranking history of any website for any keyword. Plans & Pricing Lite – This plan starts from $99 per month and also come with a 7 day trial for $7. Standard – This plan starts from $179 per month and also come with a 7 day trial for $7. Advanced – This plan starts from $399 per month but does not contain any trial. Agency – This plan starts from $999 per month but does not contain any trial. KWFinder KWFinder is a keyword research tool which is brought by Mongools. It is cloud-based & majorly used to find the long-tail keywords for your blog with low SEO difficulty to make it reach the heights. Top Features Imports the keywords in a bulk. Has the feature to filter out those keywords which are non-profitable. Gives you the benefit to save the best keyword into your list. Plans & Pricing It comes up with a FREE 10 days trial. Basic – This plan starts from $29.90 per month Premium – This plan starts from $39.90 per month Agency – This plan starts from $79.90 per month Google Keyword Planner This research tool is Google Keyword Planner. It is a keyword research tool by Google which is a part of Google Ads. Since it is a tool from google, its data is extremely accurate. Top Features It has high accuracy in search data. Provides daily budget suggestions. Most importantly it’s completely FREE to use. Plans & Pricing It is completely FREE to use. SpyFu Spy Fu. It is an excellent keyword research tool hosted in the cloud for SEO as well as PPC. As its name suggests Spy Fu is an excellent tool to SPY on your competitors. Top Features It provides quite a number of smart recommendations. Gives quality backlinks for specific keywords. It provides SEO keyword reports helping you choose high traffic keywords for your blog. Plans & Pricing Basic – This plan starts from $39 per month but for billing annually it’ll cost $33 per month. Professional – This plan starts from $79 per month but for billing annually it’ll cost $58 per month. Team – This plan starts from $299 per month but for billing annually it’ll cost $199 per month. Conclusion So, we have discussed about the best 5 keyword research tools for SEO. As we know that keywords are the essential elements of any blog as they bring organic traffic according to the top searches. So, if you want your blog to be in the top search results then use these keyword research tools for finding the keywords for your blog niche and know your competitor as well. So, keep writing your unique ideas and always try to give your best to beat your competition. Stay tuned, think creatively and be enthusiastic and come up with new ideas. Let me know your experiences using these best keyword research tools in the comment section. You may also like, WordPress SEO The Ultimate Guide

If you are using WordPress site then you should definitely check out, WordPress SEO The Ultimate Guide. SEO is Search Engine Optimization. SEO is one of the most important thing when it comes to any website. Making your SEO better can result in your website getting boost in the number of visitors & the rankings as well. The reason many people decide to start a blog in WordPress is because WordPress is SEO friendly. WordPress SEO The Ultimate Guide So, without further ado, let’s dive right into the topic. What Exactly Is SEO SEO stands for Search Engine Optimization. It’s a method used to make your website more visible on the search engine so that you get more traffic. In other words, it’s a method to optimize the content of your website for the search engines to find it easily while crawling. Types Of SEO There are mainly 3 types of SEO, On-Page SEO, Off-Page SEO & Technical SEO. We will check out each one of them in detail. On-Page SEO On-Page SEO is optimization of the content on your website. It includes strategies & techniques to optimize the content of your posts or pages. While optimizing the content on your website your need to follow a few thing, Find the right keywords with the help of Keyword Research Tools. Keywords should be present in the title. Also, if possible use at least one number in the title. Use the keywords smartly in the headings & paragraphs of your content. Also, keep the keywords density around 2%-3% of the total content. URL should include the keywords. Make sure that the keywords you are using are unique to your content & are not repeated in other articles. Write original & grammatically correct content. Add internal links to your content & make sure that the links are relevant. Also add external links to high quality sites & keep at least one link dofollow. Also, open the links in new tab. Add an image which includes the keywords in it’s title & alt tag. Reduce the size of the images & optimize them for your articles. Add meta title & meta description as well. For On-Page SEO you can use plugins such as Yoast SEO or Rank Math. Off-Page SEO Off-Page SEO is the collaboration you share with other websites. The more your website is referred by other websites, the more you will get higher in the search results. In other words, off-page SEO includes strategies & techniques to build a linking system with other websites which can help your website achieve higher Domain Authority & Domain Rating. Write an article for other blogs & ask them to provide you with a dofollow backlink. Invite people to write a article for your blog, so that more audience flock to your website. Share your articles on social media platforms like Facebook & Twitter. Also, create a Facebook group to interact with other bloggers. Write comments for other blogs. Technical SEO As the name suggests, Technical SEO takes care of the technical part of your WordPress site. The aspect that you want to look for in this type of SEO are given below, Do a site audit on regular basis. Check your WordPress site speed. Also check if your website is mobile friendly. The website should allow search engine to crawl & index it properly. Check your WordPress site architecture The data should be structured Your WordPress site should be secure. Basic SEO Practices Of WordPress Site There are 2 main things that you should consider while following the basic seo practices of your WordPress site. These things are given below, 1). Your WordPress site has the option of allowing or disallowing Search Engines from indexing it. The default option for the Search Engine Visibility is unchecked which allows the Search Engines to index your website. Having said that, you can confirm whether this option is unchecked or not by going to Settings => Reading from your WordPress Dashboard. It the option is checked then uncheck it & if the option is unchecked then leave it unchecked. 2). Use SEO friendly URL’s for your posts & pages. For example, I have written a post with a post name as “SEO Training Course” then consider the following URLs, https://www.myblogmaster.com/?p=123 is Not SEO Friendly. https://www.myblogmaster.com/seo-training-course is SEO Friendly. To get the SEO friendly structure go to Settings => Permalink Settings => select Post name. Your URL should contain the keywords that you use in the post name & paragraphs of your posts. In other words the URLs should have relevant content. Using keywords in the URL makes it SEO friendly. Use WordPress Plugin To Add Sitemap There are two plugins that are awesome when it comes to maintaining the SEO for your WordPress website. These two plugins are Yoast SEO and Rank Math. Both are equally good if you are getting the paid version but if you are planning to use the free version then, I would recommend you to install Rank Math as it has many more features for it’s free version than Yoast SEO. Also, if you don’t know how to install & activate a plugin check out or post on how to install and activate a WordPress plugin. Rank Math will automatically create a sitemap for your WordPress website after you install & activate it.. Check out the sitemap for my WordPress site, From your WordPress Dashboard, you can go to Rank Math => Sitemap Settings to configure the settings for your Sitemap. Use An SEO Friendly WordPress Theme The theme of your website plays an important part when it comes to SEO. There are literally thousands of free themes available for your WordPress site but you need to choose carefully or you could end up using one which isn’t SEO friendly. You can check & compare the speed of your WordPress site before & after installing a WordPress theme. If the speed is the same or even better after installing the theme, then your

In this article we will check out the SEMrush tool plans and pricing. You know, how important it is to write content by following the rules of SEO. You should write in a way that the search engine likes your content. By doing so, it will rank your article higher than your competition & helps you get on the first page of Google Search. Today, I will share with you a special SEMrush deal that will help you grab a SEMrush free trial for 7 days. In this manner you will get to enjoy & experience SEMrush for free. I will also share the different plans & packages from SEMrush so that you can get the best deal out of it. Semrush Tool Plans And Pricing There are 2 main plans that are available from SEMrush. Billed Monthly Plan Billed Annually Plan Billed Monthly Plan This plan has 3 packages available, those are as follows, Pro ($119.95 Per Month) – This plan is best for freelancers, startups and in-house marketers with limited budget. Guru ($229.95 Per Month) – This plan is best for SMB and growing marketing agencies. Business ($449.95 Per Month) – This plan is best for agencies, E-commerce projects and businesses with extensive web presence. Billed Annually Plan This plan also has 3 packages available, those are as follows, Pro ($99.95 Per Month) – This plan is best for freelancers, startups and in-house marketers with limited budget. Guru ($191.62 Per Month) – This plan is best for SMB and growing marketing agencies. Business ($374.95 Per Month) – This plan is best for agencies, E-commerce projects and businesses with extensive web presence. There are various features that you can use from your SEMrush account. They are as follows, Keyword Research Local And On-page SEO Competitor Analysis Content Marketing Rank Tracking Social Media Management Link Building Competitor SEO Analysis Creation and Distribution Of Content Content Optimization Content Marketing Analytics Market Analysis Paid Advertising Competitor PR Monitoring PPC Keyword Research Website Monetization SEMrush is a All In One tool used for finding the best solution to your digital marketing problems. Also check out, Semrush Full Tool Overview. There is also a 7 Day Money Back Guarantee after you have paid for it, in case you decide not to continue with SEMrush. Conclusion Semrush is one of the best digital marketing & Keyword Research tool available in the market today. Start using it to grow your business. You may also like, 8 Mistakes To Avoid While Doing Keyword Research

Want to know, what is Domain Authority and how to use it? It is really important for your website to be visible in the top most pages of the search results. Search engines like Google can get millions of users to your website, if you can get your website near the top position for the relevant keyword phrases. This way you can secure a continuous stream of new traffic to your website every single day. One of the most fundamental elements of SEO strategy is Domain Authority also know as DA, which many bloggers ignore. In today’s article, we will be discussing a few things which are as follows, How Domain Authority is calculated. Why Domain Authority matters so much. Strategies that you need for improving it. What Is Domain Authority And How To Use It Let’s start with a very basic & fundamental question of what Domain Authority is and how it works. When someone refers to “Domain Authority” of a website, it simply means, cumulative score of trustworthiness for a given website. Domain Authority is a metric developed by Moz to predict how likely it is for a website to get display prominently in Search Engine Results Pages also know as SERP. The first definition refers to a widely assumed general set of criteria for how Google and other search engines order results in search results pages. Moz took that idea and gave it an official name “Domain Authority”. Search Engines primarily look for two things Relevance of the the content. Trustworthiness of the content. Google is extremely protective of its algorithm and doesn’t reveal much about how its rankings are calculated, other than general advice about publishing quality content. However, certain SEO experts like Moz have come up with their own estimates for domain authority, which have been shown to highly correlate with actual observed search rankings. Domain Authority is calculated from 0 to 100, with 0 being the least trustworthy & 100 being the most trustworthy. Let us first understand how Google Search thinks. Google Search takes into consideration a mixture of 3 main things. Those are as follows, Quality of the content. History of the domain. Inbound links from other websites. Domain Authority applies across your entire domain, so every page of your website has the same DA as the other pages. Pages also have their own ranking authority known as Page Authority. You might have a very high Domain Authority (DA) but a very low Page Authority (PA) or vice versa. Why Domain Authority Is Different From Usual SEO Tactics The first SEO tactic that most bloggers learn is, how to get relevant keywords. The basic idea is to include important & relevant keywords within the paragraphs of your article in order to increase their likelihood of ranking for queries with similar wordings. Bloggers who follow this tactic only & ignore other relevant SEO tactics are often baffled to know that, their search rankings are not improving as they had expected. This might happen due to several different reasons. A few are given below, The Authority Factor Remember what we discussed in the beginning? Search engines need to see both relevance & authority to consider your website for ranking high in Search Engine Result Pages a.k.a SERPs. Improving your Domain Authority (DA) is critical for improving the overall authority of your website for SERPs. Without Domain Authority, even the best keyword research strategies are not enough because search engines won’t know whether the content of your website is trustworthy or not. Website Wide Authority As we discussed earlier that the Domain Authority applies to the entire website, including all your subdomains, pages & posts. This makes any investment in your Domain Authority extremely valuable for overall SEO of your website. Growth And Sustainability Domain Authority depends on many factors & so it’s really difficult to increase the DA of your website overnight. Having said that, once you start increasing it then it’s relatively easy to preserve that momentum. Over time, your domain authority will get higher and higher, boosting your site’s visibility in search results. This way you can continue reaping the benefits of your Domain Authority for years to come, after establishing it permanently. Why Should You Measure Domain Authority? There are many tools available online where you can measure the Domain Autority of your website. With the help of these tools, you can know where you are on a scale of 0 to 100. Now the question is, Why should you measure it & why is it so useful? It is useful because, it’s a good indicator to check if your overall SEO strategy is working or not. Your domain authority can increase due to quality content & inbound links from other websites, so if you see your DA going up, you can rest assured that you are doing things right. Additionally, it’s a useful measure for competitive analysis. Your competitor may have a higher Domain Authority than you. You can apply some of their tactics by knowing their Domain Authority. How Is Domain authority Increased? Now let’s discuss, how to increase the domain authority. Inbound links From Other Websites This is probably the biggest factor that can do wonders for your website. Google’s search engine algorithm relies on a system known as PageRank, which basically calculates a website’s trustworthiness based on the quantity & quality of links pointing towards it. Having said that, the quality of links pointing towards your domain matter more than the quantity. Links from websites with higher DA pass more authority than links from websites with lower DA. Also, the domain diversity matters. Domain diversity means that it’s better to have links from many different sources than it is to have all links from just one source. Hence, link building is one of the best strategies to increase the Domain Authority of your website. Your Website Structure Websites that have a proper structure for search engines to crawl are going to be considered for a higher domain authority than those websites which don’t

Want to know about the 8 mistakes to avoid while doing keyword research? Keywords play an important part in the ranking of a website. Keyword research is one of the most important strategies of SEO if you want your website or blog to be ranking higher than your competition. Keyword research is not an easy task and it can be quite tedious at times. So, what mistakes should you avoid at all times in your keyword research? In this article, I will guide you through the most common, but relatively important keyword research mistakes that can create problems in getting your website ranked. Knowing about these mistakes will help you set up a successful keyword research strategy which will in-turn improve your rankings. 8 Mistakes To Avoid While Doing Keyword Research So, without further ado, let’s check out the 8 mistakes to avoid while doing keyword research. Not Doing Your Keyword Research Properly Believe it or not, there are people who think that keyword research is not important & it can be completely avoided. But that is not a correct notion to have. Keyword research is a powerful tool which can do wonders for your website or a blog. However, doing proper keyword research can be tough & time consuming but it can give you amazing results too. Ranking high isn’t just a matter of stuffing the right keyword in your text. Ignoring or skipping your keyword research simply means that you create content without any idea of what your potential users are searching for. One of the dumbest mistakes one can make is thinking that they instinctively know what their audience wants.  While doing your keyword research you can base it on a few questions given below: Which words do the audience use? What terms does the audience search for? Which terms are more competitive and which are not? The result of your keyword research should be an extensive list of keywords that you would like to rank for. You should also update your keyword research list regularly depending on your audience & their needs. Not Thinking About The Search Intent What is a Search Intent? Search Intent is intent to use the search term for describing the purpose of an online search. It’s the main reason as to why someone carries out a specific search. Anyone who does an online search is obviously searching for something. There are a few questions that come to mind when you think of Search Intent. Is someone searching because they have a question and want is answer to that question? Search being made for a specific website? Audience conducting the search because they want to buy something online? Over these past years, Google has updated it’s algorithm religiously to get a grasp of audience’s Search Intent, so why should you ignore it! You have to make sure that, your article or a page fits the search intent of your audience. Right Keywords But Too Much Competition Sometimes, it happens that you have got all the right keywords but there is a fierce competition for the same keywords. This usually happens for niches that are highly competitive. I started my blog in a very competitive niche & so the competition that I faced was overwhelming. If you are starting a new website or a blog in a competitive niche, you will face the same problem. In that case you should not aim for the competitive ‘head’ keywords yet. Instead, focus on long tail keywords, which are comparatively easier to rank for and in-turn have a higher chance of conversion. For example, if you are starting a blog related to food, it will be too hard to start ranking immediately for ‘food’. Instead, use long tail keywords such as ‘food for people above 60’ or ‘food for children with diabetes’. This will give you a better chance of ranking much higher than simply using the keyword ‘food’. Using Keywords Nobody Is Searching For This is one thing that you should completely avoid, otherwise, you would be wasting your time & energy. This is also related to the ‘Search Intent’ term that we discussed earlier. If you don’t understand the ‘Search intent’ of the audience, you will end up using keywords that no one is searching for. To simply put it, the keywords you aim to rank for should be the same words your audience use. Always try to think what the audience is thinking & typing on the search engine. For example, if you are selling medicines online, nobody uses the term medicine. The audience will search for specific medicines such as diabetes medicines, blood pressure medicines etc. There is one more thing that you should avoid at all costs – the use of long tail keywords that are ‘unknown’ to majority of the audience. Those words simply won’t generate any traffic. Focusing On Exact Keywords Only If you write a nice article, its ranking opportunity may not be limited to one exact key phrase but includes related terms as well. So, if you can optimize your content for related long term key phrases without stretching it too much then you have a better opportunity of ranking higher. To optimize your content for related keywords and key phrases you can use Yoast SEO Premium plugin. The plugin allows you to optimize your content for related focus key phrases & also gives you the option to define synonyms for your focus key phrase, so that it can take them into consideration. Not Checking Whether Singular Or Plural Should Be Used Many people don’t know that there are singular & plural forms of a specific keyword. Should one aim to rank for ‘5G Mobile‘ or for ‘5G Mobiles‘? Does the audience search for ‘Single Family Home‘ or ‘Single Family Homes‘? Google can very easily recognize that the plural and singular versions of a word refer to the same thing. Having said that, the Search Engine Result Pages [SERP] and the number of results are still