This article will give you an overview of Semrush one of the best known SEO tools. SEO is one of the most important aspects of any website.
Whether you start blogging as a naïve writer or an expert in an area but once you start blogging, you often come across one word a lot, that is, SEO. You find more than content, bloggers are continuously talking about Search Engine Optimization.
You might feel confused, frustrated & often think, “How To Go About This SEO?” What can I do, so more and more people read my blog? This is where Semrush comes in.
When you start a blog or a small business, you’ll start realizing the importance of SEO and Keywords. For it is the perfect SEO strategy and seamless use of right and targeted keywords that will get you a lot of organic traffic.
A person landing on your site through Google Search is a genuine customer because he is looking for something in your niche. However, people tends to click the results that are displayed on the first page of Google.
Hence, first page of Google is what your target should be and to reach there, you need to have the knowledge of SEO.
There are a lot of tools that help you optimize content like Ubersuggest, Ahrefs and so on.
Table of Contents
Semrush One Of The Best Known SEO Tools
We will be taking an in-depth dive into Semrush.
In this blog post, we will be talking about the Features of Semrush, Pricing, Who is it Suited for and What it Means for You.
What is Semrush
Semrush is basically a product that helps you optimize your site, making your posts and pages appear on first page of Google.
It comprises of more than forty tools within five major tool kits:
- SEO
- Competitive research
- Advertising
- Content marketing
- Social media
Using Semrush, you can do the keyword analysis, create new content, look into your competitors keywords, know your domain authority and many more. It is a big tool that covers almost all aspects of ranking a site, whether it is ranking on Google or campaigning on Social Media.
Semrush makes sure that you are never out of content and always on a growing trajectory (if you use it smartly).
What Information Does Semrush Provide
Semrush provides a lot of stats about your site or any site for that matters. It displays information like:
- The keywords an article is ranking for.
- The position of a particular article on a keyword.
- Monthly search volume for that keyword.
- CPC (Cost Per Click) of the ranked article. CPC is the average price that advertisers pay for a click on an ad for a particular keyword.
- The traffic your site is generating for a particular keyword.
Key Features of Semrush
Semrush provides a large number of features. However, some of the key features of Semrush are,
Keyword Research
Semrush gives you an opportunity to research keywords from its database, containing 20 billion keywords.
You can find keywords best suited to your niche and topic, thereby, getting to know their CPC and advertising value.
Competitor Analysis
What if we tell you, you can know all about your competitors?
From your competitor’s website traffic to their social media performance, you can know all of it, using this one tool.
Wonder why anybody wouldn’t love this tool!
Rank Tracking
Using Semrush, you can even track position/rank of your articles for a specific keyword on Google’s Search Engine Results Pages(SERP).
Tracking your position lets you assess where you fall short from ranking on the 1st page.
On-Page SEO
Whether it’s about link building or site auditing, Semrush does it all. It provides an SEO checker, to give you best ideas for ranking high on SERP.
It reads the log of your website to tell you how Google crawler interacts with your site.
Content Optimization
Semrush loves giving tips.
Thus, it gives you tips for making a click-worthy, search-engine friendly content, so you get more views and more sales.
Social Media Management
Semrush schedules your posts for Facebook, Google My Business, Twitter, Pinterest and Instagram. Sigh…!
Imagine the amount of time that you will save if a tool can manage your social media.
Website Monetization
It provides you with proper ad placement strategies to get you best revenue out of the ads that you are placing on your site.
Hence, this tool is best for bloggers who sell their website space for ads.
There are lots more features of Semrush. I have listed all the important activities of Semrush that are important for bloggers and small business owners.
You can explore the tool as mush as possible. It is a big tool, therefore, you need a good hands-on on the tool.
User Interface
Have a look at the inside of the tool. Once you sign-up into the tool, this is what your dashboard will look like. You can get a 1 Month Free Trial.
Competitive Research
Under Competitive Research, you can do the following:
- Domain Overview
- Traffic Analytics
- Organic Research
- Keyword Gap
- Backlink Gap
Domain Overview
Start by analyzing your own domain. In the Enter Your Domain search box, write your domain name. It will give you, your domain overview. You will get the information like: Authority Score, Organic Traffic Search, Backlinks etc.
Traffic Analytics
Click on Traffic Analytics in the Left Side Bar. It will give you al the information related to your website’s traffic. This will help you make new goals and improve your search results.
Organic Research
Clicking on Organic Research, you will get to know the keywords you are ranking for on search engines.
It displays information related to the keywords that generates traffic on your site organically.
For instance, in the image below you can see that semrush.com gets organic traffic from 113.7K keywords.
The amount of traffic is 264.3K and the value of this traffic is $1.1M.
Keyword Gap
When you click on Keyword Gap, you will be able to see 4 fields, that says add your competitors.
Thus, this tool helps you track down the keywords that your competitor is ranking for.
You can use these keywords and can make a better blog to rank higher.
This tool not only helps the established bloggers to give cut throat competition to their competitor but also helps newbie bloggers to get further direction for their blog.
If you get the trick of using this tool to your advantage, you are sure to have the ball in your court in the near future.
Backlink Gap
Now, click on Backlink Gap. Backlink Gap displays information about the backlinks of the site, meaning, it tells, which site is referring to semrush site. One of the quickest ways to rank high on SERP is to gain high-quality backlinks.
Using Backlink Gap, you can analyze yours as well as your competitor’s backlinks. Hence, you can get an idea where you lack behind your competitor and where you are ahead.
Keyword Research
In Keyword Search section, you can do the following activities:
- Keyword Overview
- Use The Keyword Magic Tool
- Keyword Manager
- Position Tracking
- Organic Traffic Insights
Keyword Overview
When you click on the “Keyword Overview“, you will be able to see the information about certain keywords.
This will not essentially tell you the amount of traffic that particular keyword is generating for you.
But it will tell the value of that keyword.
In the image below, the keyword is “semrush”, thus, you are able to see all the information related to this particular keyword. The average search volume for keyword “semrush” in US is 720.
Likewise, Globally, the average search volume is 2.5K. It also displays the CPC of the keyword “Semrush”, which is $8.04. What CPC means is, the amount of money that an advertiser pays for a click on an ad triggered by search analyzer.
Therefore, you can imagine the value of this keyword. It also speaks of the keyword difficulty, that is, how hard it is to rank for keyword “semrush”.
The tool also displays the keyword variations, that is, what are the queries that include the keyword “semrush”, so that you can use it to your advantage.
The queries are also in the form of questions. In the image below, in the Question section, you can see that the question “what is semrush com” is searched 50 times monthly. If you include the question “What is semrush com” in your article and rank high for it, you are sure to get a lot of traffic.
Keyword Magic Tool
Moving forward, you can also find the keywords related to your topic/niche/brand. How to find?
Click on the next tab, i.e. Keyword Magic Tool.
Put in the word relevant to your article/brand in the search box. It will display keywords related to your niche and help you rank higher. These terms can be incorporated in your article to rank it on 1st page of Google.
Moreover, it also lets you know the difficulty level of each keyword. You can choose a keyword with less difficulty to rank your article easily.
Position Tracking
With Position Tracking, you can track the position of your website for certain keywords.
Once you enter the domain in Position Tracking tool, a dialogue box will open. It will ask you to make a positioning campaign.
You need to fill information like the kind of device you are finding position for, the location, list of keywords you want to track the position for and so on.
In the result, you can see the Average Position, Estimated Traffic and Visibility for the chosen keywords. Average Position is the ranking for all keywords in Your Position Tracking Campaign.
Likewise, Semrush has many more tools and a large range of functionalities. I will be discussing all the functionalities of Semrush in my upcoming posts. Subscribe to the blog to get all updates on your email id or join our social media.
Pricing & Plans
No doubt, Semrush is the most expensive keyword research tool out there. But, hey, it gives you a lot of analytical data to not to choose it.
From content analysis to website monetization, there is nothing this tool does not do. If you go for any other tool, you are sure to be devoid of some or the other functionality. But Semrush is a one-full pack to solve your traffic and sales problems.
Semrush provides 3 plans, which can be chose according to the size of your business/blog.
These are as follows,
- Pro ($119.95/month) – With Pro plan, you can create 5 projects and track their performance. This plan is best for bloggers, small-business owners and marketing newbies. It provides all features that a budding entrepreneur or a blogger need.
- Guru ($229.95/month) – Guru Plan allows you to create 15 projects and track their performance. It is mostly suggested for SMEs, Agencies and Consultants.
- Business ($449.95/month) – Business plan lets you create 40 projects and track their performance. It is best suited for big agencies and enterprises.
You may also like an overview on Semrush Tool Plans And Pricing
Conclusion
I wouldn’t deny the fact that Semrush is one hell of an expensive tool. The high price is the reason that many people think twice before buying this tool. But if are determined to stay for long in your business, then the amounts of profits that you can make using the tool’s analytics is magnanimous.
This tool is definitely not for people who quit easily on businesses and passion. If you are confused about your stay in your particular industry then, one thing I would suggest is – NOT TO BUY THIS TOOL. If you are here to stay & looking for more and more sales, go for this tool. There is no doubt you will easily cover the amount you spend on the tool by the number of sales it will get you.